Filmed as a partnership between Sweetgrass Productions, Philips TV, and the Swedish Agency Ahlstrand & Wållgren, it’s two parts creativity, one part branded content, and a pinch of masochism for good measure. Overall, it’s an incredibly unique partnership between our vision of skiing and the color and light technology behind the Philips Ambilight TV.

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From backflips through old growth trees to huge airs over raging summer creeks, the action begs the question: “How’d the hell they do that?!”

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From iconic shots of bare-assed chairlift riding to cliff airs wearing nothing more than socks and a smile, Valhalla’s naked ski segment is already sparking laughter through dark cinemas across the world, with skiers and non-skiers alike.

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