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LORe
YEAR: 2022
CLIENT // LORE
LORE forges a new manufacturing and business model that is sustainably forward. Ecological consideration is applied throughout the entire manufacturing process. This is performance cycling footwear with a dramatically reduced impact.
From South Africa to Switzerland—and everywhere in between—LORE celebrates cyclists from all backgrounds with shoes made precisely for each rider. LORE’s community is unified by a passion for cycling long and fast.
The LoreOne:
The World’s Fastest Cycling Shoe
CREDITS
Director: Michael James Brown
Editor: Eliel Hindert
Blackarm/Producer: Zac Ramras
AC: Maxwell Santeusanio
Renders: Stefan Mantu
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Athletes: Colby Pearce, Leslie Ethridge
GALLERY
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