LOOK PIVOT BINDINGS
CLIENT // LOOK
YEAR: 2020-23
With three distinctive new flavors, LOOK Bindings hoped to introduce the new Pivot 15 binding with a great deal of fanfare in 2021. In collaboration with the branding superpowers of Pit Viper Sunglasses, LOOK aimed to capture die-hard fans and new converts with this retro-inspired product video laden with bold visuals, bomber graphics, glitzy costumes, and attention-grabbing attitudes from local skilebrities. LOOK’s time-tested performance blended with retro vibes provided the framework for the creation of three Pivot 15 bindings with signature character: The Forza, The RAW, and The Gold.
If you're a skier seeking the pinnacle of style and performance, then LOOK no further...
Meet thE CHARACTERS
THE FORZA
SPENCER HARKINS
THE RAW
RACHAEL BURKS
THE GOLD
GIRAY DADALI
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THE LOOKBOOK
CREDITS
Directed & Edited: Michael James Brown
Creative Consult: Chris Garcin
Athletes: Giray Dadali, Rachael Burks, Spencer Harkins
Sometimes it’s required to dial it up to 11—or in this case 15—to follow up on our 2020 LOOK x Pit Viper product launch for the Pivot 15 binding. Suit up for the only competition that actually means anything...
The International Pro Skier Tryouts
The roster for the International Pro Skier Tryouts presented by LOOK Bindings and Pit Viper is laden with big names and those who ski the fastest, jump the highest, and slay only the most extreme lines. It’s a day where legends are made, dreams are dashed, and eternal glory is clinched by the winners of this grueling challenge.
Our intrepid crew wrangled over 45 extras, designed and built a ski course amid the challenges of a late-season snowpack, and hosted an International Championship to bring LOOK’s vision for the International Pro Skier Tryouts to life.
Follow the Pivot 15 heroes, RAW, GOLD, and FORZA as they face extraordinary odds and battle their vices of excess to reclaim their former glory among the most hallowed ranks in the history of skiing.
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CREDITS
Directed & Edited: Michael James Brown
Production Design: Lexi Dowdall
Lead Cam Op: Zac Ramras
Follow Cam: Luke Bredar
Photographer/Coordinator: John Howland
Course Crew: Emilia Szubzda
Course Wrangler: Katherine Mahoney
Race Official: Chris Garcin
Course Desinger: Jordan Seldin
Course Builder: Carston Oliver
Creative Consult: Chris Garcin
Athletes: Giray Dadali, Rachael Burks, Spencer Harkins, Jen Picarazzi, Sander Hadley
