Posted on Wednesday, February 13, 2013
Its the season of love right now, but hold your chocolates, roses, and Saint Valentines L’elisir d’amore, Sweetgrass has already been getting some serious love – in ink. This year we’ve been fortunate enough to find our mugs, stories, secrets and the vision of Valhalla immortalized in the CMYK of some of the best publications in the industry, world, hell, probably the universe. So in truth, its us who owe a few dozen roses to the likes of Powder, Kronicle, and BombSnow magazines. It’s nothing short of an honor to find ourselves in their pages and if you haven’t seen them yet, drop by the newsstand to get the dirt on the roots of Sweetgrass, what it means to make ski films, and Nick Waggoner’s love affair with Lady Gaga. Our hats off to each of these mags and the writers, photographers, designers, and coffee bitches who made these all possible. Flowers, love letters, chocolates, conversation hearts and sensual massage oil are en route.
Last February Powder Associate Editor John Clary Davies unwittingly signed on for a trip to visit director Nick Waggoner and the Sweetgrass crew at their HQ deep in the BC woods. Little did he know that he’d be sucked into a vortex of midnight tours, psychedelic film shoots, multicolor duct tape, and never-ending games of slap the (wine) bag. Luckily, he made it out alive and with enough fingers left of his right hand to pen the first feature article to reveal the roots of Sweetgrass, with accompaniment of the real deal grainy, not-from-your-digital-iphone photography by Lindsey Ross.
Crafted in Bozeman Montana, Bombsnow likes to keep their words, imagery and vision fresh, and their paper stock loaded heavy with tasty visuals. While driving a steady 55mph in the Sweetgrass Bus along the highway to BC, we jived with Will Egington about state of snow filmmaking, Transformers 5, and the price paid to bring films to life. The article turned ou a piece of art, and living up to their aesthetic mantra, the cover on this issue looks like it would go for five digits at a Chelsea gallery.
Kronicle is a backcountry snowboarding mag new this year; snowboarder or not, if you haven’t checked it out there is probably something wrong with you. Writer Mike Horn and photographer Justin Cash dropped in along with a crew from Venture Snowboards for some heart of winter splitboarding and no-boarding. It goes without saying that touring in the Selkirks, riders Johan Olofsson, Dave Watson and Venture owner Klem Branner got their fair share, and also learned a few words of wisdom from Tupac- a seminal figure of Sweetgrass’s Rosemont mansion.